Understanding Media


Mention one way in which the mass media earns money.


The mass media earns money by advertising different things like cars, clothes, tea, etc.


Understanding Media

Q 1.

What does the word media' mean?

Q 2.

What do you mean by an independent media? Why is it important for the media to be independent?  [V. Imp.]

Q 3.

Why are some advertisements shown repeatedly on the television screen?  [V. Imp.]

Q 4.

What are the various ways through which people express their dissatisfaction to any of the government's decision which does not go in their favour?

Q 5.

Can you give this diagram a title? What do you understand about the link between  media and big business from this diagram?

Q 6.

Mention one way in which the mass media earns money.

Q 7.

Mention any one positive aspect of television.

Q 8.

Write a brief note on local media'.

Q 9.

In what ways does media play an important role in a democracy?

Q 10.

What do you mean by a balanced report? [V. Imp.]

Q 11.

How can you say that media is far from freedom? Or why do most newspapers still fail to provide a balanced story?  [V. Imp.]

Q 12.

Most television channels and newspapers are part of big business houses. Why?  [V. Imp.]

Q 13.

Name various forms of communication.

Q 14.

As a class project, decide to focus on a particular news topic and cut out stories from different newspapers on this. Also watch the coverage of this topic on TV news, compare two newspapers and write down the similarity and differences in their reports. It might help to ask the following questions:
(a) What information is this article providing?
(b) What information is it leaving out?
(c) From whose point of view is the article being written?
(d) Whose point of view is being left out and why?

Q 15.

What does media's close relationship with business often mean?

Q 16.

How has television brought the world closer to us?

Q 17.

Why is it necessary for media to be independent?

Q 18.

You have read about the ways in which the media sets the agenda'. What kind of effect does this have in a democracy? Provide two examples to support your point of view.

Q 19.

Why does media sometimes focus on a particular aspect of a story?