Business Studies



Products is a mixture of tangible and intangible attributes. Discuss.


In marketing, product is a mixture of tangible and intagible attributes which are capable of being exchanged for a value, with ability to satisfy customer needs. Beside physical objects, include services, ideas, persons and places in the concept of product. Thus, product may be defined as anything that can be offered in a market to satisfy a want or need. It is offered for attention, acquisition, use or consumption.



Q 1.

Explain briefly the components of physical distribution.

Q 2.

Explain the factors determining choice of channels of distribution.

Q 3.

What do you mean by realignment of product portfolio? Illustrate this from the case above.

Q 4.

What is marketing mix? What are its main elements? Explain.

Q 5.

Distinguish between advertising and personal selling.

Q 6.

List the characteristics of convenience products.

Q 7.

What information is generally placed on the package of a food product? Design a label for one of the food product of your choice.

Q 8.

What is the marketing concept? How does it help in the effective marketing of goods and services?

Q 9.

Identify the points that can be highlighted in marketing campaigns for each segment.

Q 10.

What is marketing? What functions does it play with process of exchange of goods and services? Explain.

Q 11.

List five shopping products purchased by you or your family during the last few months.

Q 12.

How does branding help in creating product differentiation? Does it help in marketing of goods and services? Explain.

Q 13.

What is the societal concept of marketing?

Q 14.

As marketing manager of a big hotel located at an important tourist destination, what societal concerns would be facted by you and what steps would you plan to take care of these concerns? Discuss.

Q 15.

Discuss the role of ‘Sales Promotion’ as an element of promotion mix.

Q 16.

Discuss the role of intermediaries in the distribution of consumer non-durable products.

Q 17.

Distinguish between convenience product and shopping product.

Q 18.

What is the basis of classification of the market used by the company?

Q 19.

Products is a mixture of tangible and intangible attributes. Discuss.

Q 20.

Enlist the advantages of packaging of a consumer products.

Q 21.

List the characteristics of a good brand name.

Q 22.

What are the different considerations in the mind of consumers of each segment while purchasing mobile phones as given in the above case?

Q 23.

What do you mean by ‘Channels of distribution’? What functions do they play in the distribution of goods and services? Explain.

Q 24.

Identify the four market segments that Nokia plans to address as per the news report above.

Q 25.

What information is generally placed on the package of a food product? Design a label for one of the food product of your choice.

Q 26.

Define advertising, what are its main features? Explain.

Q 27.

Product is a bundle of utilities. Do you agree? Comment.

Q 28.

Describe the functions of labelling in the marketing of products.

Q 29.

What are the limitations of a advertising as a promotional tool? Enlist.

Q 30.

Explain the advantages of branding to marketers of goods and services.

Q 31.

Suppose you are the marketing Vice President of an insurance company, planning to design a new mediclaim policy for senior citizens. What information would you like lo collect to perform this task and how will, you collect such information? Discuss.

Q 32.

Explain the major activities involved in the physical distribution of products.

Q 33.

For buyers of consumer durable products, what ‘customer care services’ would you plan as a manager of a firm marketing new brand of motorcycle. Discuss.

Q 34.

What shopping products have been purchased by you/your family in the last six months? Make a list and specify what factors influenced the purchase of each of these products.

Q 35.

‘Expenditure on advertising is a social waste’ Do you agree? Discuss.

Q 36.

What are the factors affecting determination of the price of a product or service? Explain.

Q 37.

Distinguish between production concept of marketing.

Q 38.

What are industrial products? How are they different from consumer products? Explain.

Q 39.

Define Marketing. How is it different from selling? Discuss.