Signature deals that improve the community by bridging the transaction gap.





New Downtown Brokerage was founded by Ed Rosenthal in 1985 and became the leading broker of historic property in Los Angeles from its inception.  In 1998, Ed Rosenthal moved to Grubb & Ellis Company where he brokered all the acquisitions in The Old Bank District for developer Tom Gilmore leading to a loft recovery in downtown.  In 2003, Ed founded the Urban Redevelopment Team at CB Richard Ellis Company which became the transaction and information leader in the downtown Los Angeles adaptive reuse boom.

New Downtown Brokerage has a history of locating real estate opportunity for clients through a network of established relationships and careful pruning of market information.

New Downtown Brokerage provides full service marketing of commercial property and off-market transactions.



Our Executive Team


Ed Rosenthal, Managing Principal

ed rosenthal

Mr. Rosenthal, Managing Principal of New Downtown Brokerage, delivers sophisticated performance in complicated markets.  At Grubb & Ellis, Ed negotiated all the downtown acquisitions for Edison developer, Andrew Meieran, as well as the complex series of leases, purchase options, management and sales contracts for the pioneering loft complex of Tom Gilmore.  


In 2003, at industry leader CB Richard Ellis, Ed’s Urban Redevelopment team focused on the redevelopment of historic property and land sales for ground up development.  His projects included the premier Eastern Columbia redevelopment, in which he continues to play a role.


In 2010, Mr. Rosenthal reopened New Downtown Brokerage and completed Stage two of the Eastern Columbia investment cycle for developer KOR and Lubert Adler Investment Fund, and  the transfer of the historic Clifton’s Cafeteria building on Broadway to Andrew Meieran.


Ed currently serves as a member of the Board of Directors of the Historic Downtown Business Improvement District, and is a founder of Urban Marketplace of the Urban Land Institute in Los Angeles.  He created the motto for Urban Marketplace, which summarizes his philosophy, “Make a Deal, Make a Difference.”




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