Things Psychology Tells You About Yourself
Red and blue is hard on your eyes
In a study done outside of a supermarket not too long ago researchers set up a tasting table with 6 varieties of jam. They then alternated this table with a much larger selection of 24 jams. What they found was that although more people stopped for a taste at the 24 jam table, almost 6 times as many made a purchase at the 6 jam table. This can be attributed to the fact that although we think we want more, our brains can only handle so much input at a time (#24).