Machine embroidery is an embroidery process whereby a sewing machine or embroidery machine is used to create patterns on textiles. It is used commercially in product branding, corporate advertising, and uniform adornment. Hobbyists also machine embroider for personal sewing and craft projects.There are multiple types of machine embroidery. These include free motion sewing machine embroidery, this uses a basic zigzag sewing machine. Much commercial embroidery is still done with link stitch embroidery the patterns may be manually or automatically controlled. More modern computerized machine embroidery, uses an embroidery machine or sewing/embroidery machine that is controlled with a computer that will embroider stored patterns, these may have multiple heads and threads.